The State of Clinical Leadership in Senior Living
Winter 2025

The State of
Clinical
Leadership

in Senior Living

"Our biggest challenge is overlapping priorities around clinical excellence, hospitality, and wellness in care settings that have traditionally adhered to a medical model."

"We need better resident risk data to drive early interventions and prevent hospitalizations."

"The most impactful change we’ve made is reframing clinical care through a proactive wellness lens."

"Clinical services have changed over the past 5-10 years and we need to keep up. Residents are more acute, families are more demanding and educated, regulations have increased, census pressure is greater than ever, and managing risk is more demanding."

Resident acuity is simultaneously rising 
and underreported

Resident acuity has increased in nearly three-quarters of communities in the last five years

Somewhat (50%)

Significantly (24%)

At the same time, nearly two-thirds 
of respondents believe that resident acuity is underreported

Occasionally (35%)

Frequently (28%)

In comparing two similar communities, our team found that more frequent assessments lead to....

  • Better alignment between care plans and actual care delivered
  • Proactive interventions and fewer incidents
  • $700/month increase in care revenue per resident, or $8,400 annually

Needing to have conversations with families is likely one reason for intentional underscoring. Nurses aren’t equipped to have financial conversations [related to care rates] and shouldn’t be part of a nursing responsibility. They should be there 
as back-up for the 
Exec Director, but 
they shouldn't own 
that conversation.

Lynn Chalk
VP of Clinical Services

In communities where acuity is underreported, late assessments and intentionally under-scored assessments are largely to blame…

0%

Assessments are
not updated on time

0%

Intentionally under-scoring
of assessments by staff
to manage care rates

0%

PRN care services
are provided but are not
triggering reassessments

0%

Technology or
system limitations

0%

Training or knowledge gaps

0%

Operational
staffing constraints

0%

Assessments take too long
to complete

0%

Limited visibility into
resident condition changes
between assessments

One picture of the future is that technology knows what residents are doing all day and gets better at knowing all that, so we get to a point where this is passive. Instead of a nurse having to look at a resident and enter information into an EHR, the technology just says, ‘We’re spending X amount of time with this resident, on average, and this is how much it costs.

Josh Allen
Registered Nurse Consultant

Evolving staffing to align with resident acuity continues to be 
the biggest challenge

Staffing remains 
the top challenge for clinical leaders year over year

65% said improving staff quality and training
59% said hiring or retaining staff
29% said addressing increasing resident acuity

Clinical leaders 
see staffing as a tool for improving resident care

66% want to improve workplace culture, staff satisfaction, and staff retention to improve resident care
53% want to track and take action on data-driven dashboards of high-risk residents  to improve resident care
46% want to adjust care team staffing models 
to improve resident care

Adding and expanding the role of med techs goes hand in hand with increased acuity

0%
added additional caregivers
0%
have expanded
med tech roles
0%
added more med techs

Ongoing growth of 
use of med techs 
makes sense, and the underlying question there for me is: If med techs become a more prominent part of the healthcare team in senior living, are there different elements that the EHR needs to focus on to ensure that 
they have the right knowledge, skillset, 
and ability to do 
their job well?

Liz Jensen, PhD, MSN
Clinical Director
“This is the running theme of this industry 
and has been for as long as I can remember. Staffing is the biggest challenge. When I speak with various technology solutions, it’s cool and 
I can see how it’s beneficial, but if we don’t have 
the people in the building to implement it, it’s 
not going to solve any problems.”
Josh Allen
Pricipal,
Allen Flores Consulting Group
“What’s probably also happening here is 
that nursing leaders are having a hard time identifying what’s a true staffing issue, 
a staff competency issue, and what’s 
stemming from poorly designed workflows.”
Liz Jensen
Clinical Director, Direct Supply Innovation & Technology Center

One-third of communities operating in VBC systems are taking on risk

Two-thirds of respondents are exploring or engaging in 
value-based care systems

31%
Actively operating
16%
In the process of joining
16%
Evaluating opportunities
15%
Not yet, but plan to
22%
No plans

Among communities 
that are actively operating within value-based care systems, one-third are taking on financial risk

60%
Contractual only, 
no financial risk
25%
Contractual for services,
financial risk-sharing
10%
Co-owner of VBC plan, shared financial risk
5%
Other

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Clinical Leader written response

The success of 
value-based care in senior living hinges on the effectiveness of a strong tech stack

Communities that 
are more strategic are probably taking on risk because this can be an interesting way to bring clinical support to your organization or community. Those 
that understand that 
will be investing in external partnerships 
for those resources.

Jennifer Hellbusch
Vice President of Health Services,
Heritage Communities

The success of 
value-based care in senior living hinges on the effectiveness of a strong tech stack. 
When systems are outdated, siloed, or heavily reliant on manual entry, the core aims of value-based care—improving resident outcomes, enhancing operational efficiency, and generating measurable value—become 
harder to achieve.

Justin Schram
Co-founder at August Health
0%

of communities actively operating in or assessing 
VBC systems 
have higher resident acuities.

In communities where acuity is underreported, late assessments and intentionally under-scored assessments are largely to blame…

0%

Strengthening partnerships 
with primary care, 
therapy, or hospice

0%

Increasing consistency 
in care documentation 
and/or acuity tracking

0%

Investing in internal dashboards to track 
quality metrics

0%

Implementing 
VBC-enablement technology platforms

0%

Piloting new staffing 
models or workflows

0%

Leveraging fully or 
partially-owned providers

0%

Developing risk-based contracting capabilities

0%

No specific preparation
 at this time

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Placeholder Title

The benefits of predictive analytics 
and AI are clear, but adoption remains slow

About one-third 
of respondents are currently exploring or using predictive analytics in clinical workflows

15%
Yes, fully implemented
21%
Yes, in pilot
46%
Not yet, but interested
12%
No, have considered 
but chose not to
1%
No, have not considered
5%
Other
How We Should Be Thinking About AI in Senior Living

“The real opportunity 
isn’t just automation—
it’s about making work feel smoother, faster, 
and more intuitive.”

Erez Cohen
on AI adoption

I’ve been in this field 
for 20 years and assisted living tends 
to be behind with these things. With fall detection and fall prevention technology, more people are starting to adopt it but 
it took a long time for companies to see the benefit of the investment. But beyond the financials, it’s the right thing we can do 
for the residents. If we can help them be more independent, then it’s what we should 
be doing.

Lynn Chalk
VP of Clinical Services
Regardless of usage status, all respondents recognize that predictive analytics can allow them to more easily identify at-risk residents and unlock proactive care
0%
Better understanding and anticipation of resident move-outs
0%
Improved alignment of staffing and resident acuity
0%
More proactive 
and accurate clinical decision-making
0%
Earlier identification of at-risk and rising risk residents
Falls and resident movement are the most common use cases for passive sensors, while bodily functions and vitals are less common
Falls and resident movement
Staff management
Resident vitals
Environmental safety
Other
None of the above
0%
Fall events (Detected falls)
0%
Fall risk (Predictive indicators)
0%
Caregiver time or task tracking
0%
Motion or activity within rooms and common areas
0%
Vital signs (e.g., heart rate, blood pressure)
0%
Location tracking or wander management
0%
Gait and mobility
0%
Urinary incontinence events
0%
Environmental safety (e.g., temperature, lighting)
0%
Urinary or fecal monitoring in toilets
0%
Other
0%
None of the above

More integrated data would allow us to proactively tailor care plans, intervene before hospitalizations, and connect clinical outcomes with wellness and lifestyle programming. We also need better data to evaluate staffing patterns, acuity shifts, and the impact of interventions on both resident outcomes and business performance.

Placeholder Name
Placeholder Title

Effective change management remains a major barrier to improving clinical workflows and care

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"I wish more people knew that clinical care extends far beyond medication management. It requires critical thinking, communication, and regulatory expertise. Nurses are not a cost center, they’re a core value driver and the reason residents choose our communities."

"The most impactful improvement to clinical care has come from regular clinical leadership training and integration of technology within the communities: streamlining processes, reducing waste, and providing a clearer picture with data driven analytics."

"My role involves decisions that directly influence quality of care, staffing models, and operational outcomes. Enhanced access to integrated data would allow for proactive trend analysis, better forecasting, and stronger collaboration between clinical and financial leadership teams."

"Standardizing documentation and decreasing the amount of time it takes to complete that documentation has been our most impactful change."

"I want to see the industry shift toward a focus on data and analytics, but buy-in from the department head and line staff isn’t always there and teams are slow to leave behind paper processes."

About this report

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See last year’s report

See last year’s report
What is your role?
Senior Director or Director of Clinical
47%
SVP of Clinical or VP of Clinical
28%
Chief Clinical Officer
28%
Other
9%
How many residents are being cared for across all of your communities 
(excluding Independent Living)?
25%
1 - 1000
31%
1001 – 2500
26%
2501 – 5000
18%
5000+

Special thank you to this year’s taskforce

Josh Allen
Pricipal,
Allen Flores Consulting Group
Lynn Chalk
VP of Clinical Services, MBK
Senior Living
Jennifer Hellbusch
Vice President of Health Services,
Heritage Communities
Gloria Hughes
Senior Vice President of Operations,
Innovation Senior Living
Sara Jelinek
VP of Clinical Operations, Jaybird
Senior Living
Liz Jensen
PriciClinical Director, Direct Supply
Innovation & Technology Center
Sue Lingo
Vice President of Quality and Resident Care
American House Senior Living Communities
Danielle Parker
COO, GenCare Lifestyle
Sara Padilla
Vice President of Health Services,
Senior Resource Group

For a deeper dive

For more information about these insights or the survey, please reach out to us.